Consumers who are in the market for high consideration products like auto or home, want immediate attention throughout their purchase journey. There are numerous studies within real estate that show that the agent that responds to an incoming lead first, gets the business. That’s one reason why successful agents have teams of individuals responding to every lead almost instantaneously. Other real estate agents cannot afford that kind of solution.
With Chatbots, the playing field has been made even again. A chatbot is a messaging solution for websites, Facebook Messenger, SMS and more. The primary goal of a chatbot is to engage the traffic on lead channels including Websites, Facebook Pages, and Text. It assists in many ways including answering quick questions, setting appointments, and capturing customer contact information.
Chatbots essentially “save the sale” for the real estate agents by not letting the lead go to a competitor. Here’s how:
Immediate answers 24×7
Chatbots are reachable 24x7x365. We have observed that 20% of conversations with chatbots happen between the hours of midnight and 5 am. Essentially when you are asleep, the chatbot is engaging with your potential customers and ensuring they don’t go to competition.
Know thy customers
In the words of one of our largest client “I am surprised by the questions customers are asking the chatbot. I know for sure they can’t get answers to those questions on my website”. By capturing these questions, the chatbot offers a way for you to stay ahead of the evolving needs of your customers. And when you call back those customers with a respond to their questions – you come out as a “hero” they want to do business with.
Real Estate is a Relationship Business
“Contact Us” forms are a cold method of saying “hello” to potential customers. That’s the reason why less than 1% of your website visitors fill in your contact form. In contrast the Chatbot always starts the conversation with “how can I help you?”. This ‘soft sale’ approach allows new customers to build relationship with your business, while you are busy closing other deals or having dinner with your family.
The chatbot can set up an appointment with the customer immediately while the customer is still on your website or reviewing your Facebook Ad. By being this prompt in attending to customer need, the Chatbot locks-in the lead for you. So, all you need to do is show up and simply wow the new customers with your awesomeness.
High Quality Leads
How often do you follow-up with your online leads, only to find out that they aren’t really a good lead at all? When a potential customer engages in a conversation with a chatbot, not only does it show their “intent” but also provide key insights to their “readiness” to purchase. By reviewing the chat transcript prior to contacting the customers you will be fully prepared to have a signed contract during the first contact.
Real Estate Chatbots are around-the-clock assistants, so realtors don’t miss out. With a website, Facebook Messenger or SMS Chat solution you can create easily leads through conversations and improve engaging with customers.